Recently, someone asked me why I am passionate about helping women to look their very best. The person continued by saying, "Is it really important how you look?" I responded, absolutely. We live in a world where we are judged within seconds after we meet someone and before we get a chance to speak and share our thoughts. I continued, if you want to achieve your dreams, looking your very best is the tool that opens the door. You get only one chance to make a first impression. That is why I am passionate about what I do.
Sehin Belew, Former Miss Ethiopia's Smart Guide to Beauty, Health and Fashion (Annotation Press, 2008)